Joint Work with Brett Gordon, Mitchell J. Lovett, and Bowen Luo
Management Science, 2023
Separately identifying the effects of positive versus negative advertising in Presidential campaigns.
Joint Work with Paul B. Ellickson and Wreetabrata Kar
Marketing Science, 2023
Winner - Guy O. and Rosa Lee Mabry Best Paper Award
Studying the component level effects of heterogeneous treatments (emails) through the use of a novel double-machine learning framework that accounts for multiple different treatments.
Joint Work with Paul B. Ellickson, Wreetabrata Kar, and Guang Zeng
Under Review at Journal of Marketing Research
Can a newly developed causal prediction framework help guide the design and evaluation of novel unstructured treatments? Can causal inference and distance measures help enhance the credibility of such predictions?
Joint Work with Arie Beresteanu, Paul B. Ellickson, and Sanjog Misra
Major Revision at Management Science
Did Wal-Mart's entry into the grocery channel benefit customers? How did it change the competitive landscape in that market?
Joint Work with Daniel Kebede
Reject and Resubmit at Journal of Marketing
How well did the COVID incentive plans in encouraging vaccinations? Was this effect moderated by the incentive time or local level characteristics (political polarization, risk factors, or income)?
Joint Work with Candace Jens and T. Beau Page
Under Review at Journal of Financial Economics
Causal Forest is a popular choice in the estimation of average and heterogeneous treatment effects. Given its structure, how can a researcher also appropriate control for unobserved variables?
Joint Work with Nawar N. Chaker, Johannes Habel, and Aldo Zucaro
Under Review at Journal of Marketing
Firms collect vast amounts of information from their employees (narrators) on customers (protagonists). Can this information be leveraged to improve prediction of customer outcomes? Are there employee characteristics that may mitigate predictive accuracy?
Joint Work with Mohammad S. Rahman
Reject and Resubmit at Management Science
Firms often employ blanket policies that are agnostic to regional preferences. We test if this is a practical solution by investigating if regional political preferences moderate the effectiveness of digital transformation efforts in B2B markets.
Joint Work with Paul Ellickson and Wreetabrata Kar
Currently Updating Draft for Submission to Management Science
How do specialty retailers react to different sales promotions? Are they profitable? Can we create/target these promotions more effectively?
Joint Work with Murali K. Mantrala
Estimation in Progress
Not all sales interactions are created equal. How much does exhaustion (sleep deprivation) impact the dyadic interaction between seller and buyer?
Joint Work with Ahreum Maeng and Ajmal Basheer
Manuscript Writing in Progress
Consumer behavior studies often use text-based priming. Can this information be leveraged to understand who is "primed" versus not? Will this result in better treatment effect estimates?
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.