James C. Reeder, III

James C. Reeder, IIIJames C. Reeder, IIIJames C. Reeder, III
  • Home
  • CV
  • Current Research
  • Workshop Files
  • Media
  • Contact Me
  • More
    • Home
    • CV
    • Current Research
    • Workshop Files
    • Media
    • Contact Me

James C. Reeder, III

James C. Reeder, IIIJames C. Reeder, IIIJames C. Reeder, III
  • Home
  • CV
  • Current Research
  • Workshop Files
  • Media
  • Contact Me

James C. Reeder, III

Assistant Professor of Marketing

Assistant Professor of MarketingAssistant Professor of MarketingAssistant Professor of Marketing

Haslam College of Business

University of Tennessee, Knoxville

Research Areas of Interest

I have two broad research areas. My first goal is to better understand how unstructured data (the content, the authorship, and the intent) can impact firm decision-making. My second goal is to improve business decisions in business-to-business relationships. 


Copyright © 2026 James C. Reeder, III - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept