James C. Reeder, III

Assistant Professor of Marketing Sales and Analytics

School of Business

University of Kansas

Research Areas of Interest

My current research focuses on quantifying the effects of marketing interventions. Whether it is delivered through a sales agent, an advertisement, or a sales promotion, my interest is in studying the heterogeneous effects of such marketing tactics. Dimensions of heterogeneity can come in the form of client-level moderators, market-level features, or the combinatory effects of the co-occurrence of multiple marketing interventions.

To address questions in this substantive area, I synthesize techniques from classical econometrics, structural modeling, empirical game theory, and cutting-edge machine learning techniques as needed. Often, off-the-shelf solutions are not sufficient to answer my empirical questions. As such, my body of work also compliments existing literature by modifying or proposing new estimation strategies.

James C. Reeder, III

Assistant Professor of Marketing Sales and Analytics

Research Areas of Interest

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