Assistant Professor of Marketing
James C. Reeder III
Haslam College of Business
University of Tennessee, Knoxville
My goal is to help managers make better decisions by understanding when and how marketing efforts succeed or fail.
To do this, I blend structural modeling, causal inference, and machine learning.
Research areas
- B2B Marketing
- Promotions
- Personal Selling
- Salesforce Effectiveness
Methods
- Quantitative Marketing
- Causal Inference
- Machine Learning
- Structural Modeling
- Unstructured Data