Media
Media and press
Coverage of research and commentary. For media inquiries, please get in touch.
Coverage
- Sep 30, 2026
Haslam Research Emphasizes the Role of AI, and Human Judgment, in Marketing
Haslam College of Business News
How firms can use data from past campaigns to estimate how AI-generated marketing content will perform, and why human judgment still decides what goes out.
- Jan 22, 2025
Faculty Experts Discuss: Artificial Intelligence and Digital Marketing
KU School of Business News · Interview
A Q&A on how companies of every size now use AI, how customer data has made digital marketing more effective, and why AI output should be checked and sensitive information kept out of public AI tools.
- Mar 4, 2024
The Future of Marketing x AI, with Dr. James Reeder
Marketing x Analytics · Podcast · 41 min
A conversation about how AI may reshape marketing and sales, from privacy and changes in B2B selling to using AI to understand cause and effect in business decisions.